Shoshin. The beginners heart or the beginners mind as it is better known, is having the state of mind of an amateur regardless of his skill.
Being in the industry for over 30 years, where eras pass from Analog to Digital and now A.I., Image Rom has experienced a multitude of different projects, elevating and capturing countless moments. It has been the founder’s dream fulfilled. Along with opening up different avenues of opportunity such as 3D, studio rentals, as well as venturing into new markets of South East Asia, India, and China, Image Rom has grown into a full suite advertising and production agency.
Being keenly aware of the disillusionment of high status, reputation, and competency, Image Rom’s founder, Steve Koh, banded together a team of his most trusted professionals to focus back on what Image Rom is known best - Cultivating the atmosphere for the best moment to appear, elevating it, and capturing it with magnificent detail.
With this, we would like to share with you the true understanding of the spirit of Shoshin. The Skill of a Master, with a Heart of an Amateur. We invite you to join us and be astonished at what we may be.
Set. In Motion.
Steve Koh
Having photographed for over half a century, Steve Koh’s photography is INSTINCT. This instinct is honed through the years with what newer photographers may lack, constraint: The many years of using manual focus film cameras where the number of shots are limited, any moment is once in a lifetime, and the ability to capture the best moment is only left to the true masters.
A visionary, he uses with his skill of light to enable the emergence of the best moment. His use of light to dance in sync with the subject then capturing it at just the right angle, can only be appreciated beyond these words.